General Session Presentation/Podcast Download Area Day 1&2 |
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| 09.00 AM |
| Welcome and Opening Remarks |
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| 09.10 AM |
| Keynote Presentation: Blu-ray in Europe – a Progress Report |
| Last year saw a continued commitment to releasing BD titles from the content community, including high profile releases like ‘The Dark Knight’. This, along with rapidly falling player prices, has helped to stimulate consumer awareness and interest in the format, but for that momentum to continue the bar needs to be raised still further in 2009. Media-Tech’s ‘Blu-ray Day’ kicks off with an update on BD’s progress in Europe. |
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| 09.30 AM |
| Market Prospects for Blu-ray Disc |
| To date the majority of European Blu-ray releases have been from the major US studios, along with the more progressive European producers and distributors. However, for the Blu-ray market to grow and challenge DVD’s dominance will require a more comprehensive catalogue of titles. How close are we to achieving this goal? |
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| 09.50 AM |
| Panel: What is the Role for Independent Manufacturers? |
| The industry is dominated by a small number of multi-national replicators, who between them control the majority of the major studios’ business. Many of the independents who invested heavily in DVD plant were left to ‘pick up the crumbs’ from the majors’ tables – can they avoid a repeat of this scenario? |
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| 10.40 AM Coffee break |
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| 11.10 AM |
| Meeting the BD Specification |
| A Look at a BD Testing Center for BD-ROM MediaBefore a licensed disc replicator can produce and sell BD media they must obtain approval from an official BD Testing Center. This presentation provides information about the BD Testing Centers’ requirements and procedures, as well as useful tips for new replicators wanting to start production of BD media. |
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| 11.35 AM | | |
| Panel: Making BD-Live Happen in Europe |
| BD-Live enabled discs can access the Internet to retrieve additional material, providing content owners with an important new way to communicate with users. But few titles today contain any BD-Live features, and even fewer of those have been released in Europe. Content owners cite cost, complexity and the limited number of BD-Live enabled players currently on the market, while many hardware manufacturers are reluctant to add a feature for which they perceive little demand. What can be done to stimulate BD-Live and provide BD with an important differentiator from DVD? |
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| 12.25 PM |
| Technology Trends: 3D and Beyond |
| 3D is already a reality in the cinema; is it now heading for the home? Japan’s NHK has raised the video resolution bar with demonstrations of Super Hi-Vision which has four times the resolution of HD. Both may need higher capacity discs to deliver them to consumers. This session provides some insight on these and other emerging technologies. |
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| 12.45 Conference closes Day 1 | | |
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Day 2 – Thursday 23rd April | | |
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| 09.00 AM | | |
| Opening Remarks | | |
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| 09.10 AM | | |
| Keynote: The Manufacturing Sector’s Role in Driving BD |
| An overview of Sony DADC’s and its industry partners’ initiatives to establish a viable new physical media format in the face of increasing competition from digital delivery platforms. |
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| 09.30 AM | | |
| The Impact of Digital Content Distribution | | |
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| * The Market Outlook – Jim Bottoms, | | |
| * Understanding the Digital Supply Chain – Sven Deutschmann |
| * Consumers’ Access and Storage Needs – tbc | | |
| It is now generally accepted that digital content delivery will co-exist with physical media for many years to come, but as the digital element grows distributors’ business models will need to adapt to embrace this increasingly important segment. |
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| 10:30 AM Coffee Break | | |
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| 11:00 AM | | |
| The Intellectual Property and Royalties Landscape |
| A look at AACS, BD+, the new BD patent pool, and the licensing and royalties attached to these, along with a myriad of other intellectual property issues associated with optical media – topics uppermost in the minds of those involved in the production, manufacture and distribution of pre-recorded media. An attorney from Dow Lohnes, a law firm specialising in this sector, describes the current intellectual property landscape and its implications for the media manufacturing industry. |
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| 11.25 AM | | |
| Manufacturing on Demand: In-factory, In-store, In-home? |
| DVD burning for low production runs has been commonplace for many years, but high value content such as blockbuster movies and TV shows has been excluded from this market segment due to the lack of copy protection. The recent introduction of CSS-protected discs makes secure burning possible, but where is the best place to do this, and what are the commercial and technical implications? |
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| 12.05 PM | | |
Technology Trends: Counterfeit products cost the optical media business billions of dollars every year. There is no one effective measure in place that fills all the holes in the dikes that were erected to prevent piracy.
In this conference we will discuss how TRAC (TRaceable Authentic Content) may help the Studios, Law enforcement agencies, and Replicators to increase the effectiveness of anti-counterfeiting measures in the context of optical media and packaging. |
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| 12.30 PM Conference closes Day 2 | | |
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