Day 1: Tuesday, October 10
Room 203

9:00 - 9:05 am

Welcome & Introduction

Presenter:

Carl G. Langenskiöld, President MEDIA-TECH Association
Bryan Ekus, Managing Director MEDIA-TECH Association

9:05 - 9:30 am

Greetings from the Chair / Future Optical Disc Technologies

Presenter:

Masud Mansuripur, University of Arizona

Synopsis:

Prof. Mansuripur will discuss R&D progress in various areas of optical data storage with emphasis on technologies that aim to reach beyond the capabilities of HD DVD and Blu-ray formats. Presently, near-field optical recording seems to be the front-runner in the race for fourth-generation optical storage products. Holography and various Multilayer schemes also appear to have a chance in the competition for fourth- and fifth-generation market share. We describe the fundamentals of the technologies currently under investigation in various laboratories worldwide, and offer a comparative analysis of their potentials and their shortfalls.

Download presentation (pdf)

9:30 - 10:00 am

Overview Blu-ray Disc

Presenter:

Andy Parsons, Pioneer
U.S. Promotional Committee for the Blu-ray Disc Association

Synopsis:

This presentation will provide a high level overview of the Blu-ray Disc format and technologies, the driving market forces behind high definition packaged media formats, format comparisons, and a roundup of current and near-term products.

Download presentation (pdf)

10:00 - 10:30 am

FVD & Following New Formats

Presenter:

Dr. Tzuan-Ren Jeng, Director of Data Storage System Division/EOL/ITRII, Taiwan

Synopsis:

A new optical disc format, called Forward Versatile Disc (FVD), using red laser for high definition content application, has been proposed in April of 2004 by Advanced Optical Storage Research Alliance (AOSRA) in Taiwan. FVD can present same high definition video quality as HD-DVD and Blu-ray Disc. Several new physical technologies have been invented to increase stored capacity of FVD. For competing with next generation blue laser recording technologies, triple layer FVD disc with 15GB is developed by using special manufacture process. New copy protection, high efficiency sub-picture compression and navigation for FVD will be introduced in this paper.

Download presentation (pdf)

10:30-11:00 am

Beverage Break

11:00 - 11:30 am

Market Opportunities for Optical Disc Products

Presenter:

Wolfgang Schlichting, IDC

Synopsis:

Blue laser based optical drives and discs are getting closer to becoming mass market products. What are the killer consumer and professional applications for these devices? Next generation formats, HD-DVD and Blu-ray Disc, compete to become the standard in consumer PCs. Is this the next "Beta vs. VHS" battle? Which format is likely to offer the best opportunities for media vendors? Or will we see DVD burners to remain a standard PC feature for many years to come? And what about holographic storage - could it become a competitor of next-generation DVD or will it target the professional archive market? Mr. Schlichting will present key trends for the optical storage market and point out growth strategies in the consumer and professional optical media markets.

11:30 - 12:15 pm

Panel "Hollywood Studios" in Cooperation with DEG: The Digital Entertainment Group

Moderator:

Thomas K. Arnold, Home Media Retailing and Hollywood Reporter

Panelists:

Ron Schwartz, Executive Vice President & General Manager - Home Entertainment, Lionsgate
Chris Saito, Vice President, Marketing, Paramount Home Entertainment
Peter Staddon, Executive Vice President, Marketing, Twentieth Century Fox Home Entertainment
Steve Nickerson, Senior Vice President, Market Management, Warner Home Video

Synopsis:

Now that high definition packaged media is in the US market, a panel of studio executives discusses Hollywood's experience after the first releases of titles on Blu-ray Disc and HD DVD. Panelists will also share their roadmap for future plans for these formats.

12:15 - 1:15 pm

Lunch Break

1:15 - 1:45 pm

HD DVD: Present and Future
Jordi Ribas, Microsoft Corporation

Synopsis:

This presentation will review the status of HD DVD in the market, the technologies underlying the current quality and interactive features, and future scenarios enabled by the format. We'll also discuss upcoming products such as the Xbox 360 HD DVD player, and the benefits of HD DVD for consumers.

Download presentation (pdf)

1:45 - 2:30 pm

Panel "Magnetic Storage"

Moderator:

Tom Coughlin, Coughlin Associates

Presenter:

Gordon Hughes, University of California, San Diego
Maciek Brzeski, Toshiba Storage Device Division

Synopsis:

Gordon Hughes will introduce a new drive feature which can assist in controlling access to creative content stored in hard drives, for distribution or archiving. Recently, in-drive encryption has been announced, allowing instant data secure erasure by commanding a drive to securely erase its encryption key.
Maciek Brzeski, vice president of marketing for Toshiba Storage Device Division (SDD) will discuss key technology propellants for mobile HDDs, including the leading-edge perpendicular magnetic recording (PMR) technology, as well as future prospects for the mobile HDD world.
These presentations will be followed by an open Q&A session.

Download Coughlin presentation (pdf)
Download Hughes presentation (pdf)
Download Brzeski presentation (pdf)

2:30 - 3:00 pm

End of Conference Part I / Beverage Break

Day 2: Wednesday, October 11
Room 203

9:00 - 9:05 am

Welcome

Presenter:

Bryan Ekus, Managing Director MEDIA-TECH Association

9:05 - 9:30 am

HD DVD 6 Months After Launch: A Report Card

Presenter:

Mark Knox, HD DVD Promotion Group

Synopsis:

It has been nearly 6 months since the April 18, 2006 Launch of the HD DVD Format in the USA and Japan. This paper will highlight details of the launch, describe in some detail the array of Hardware and software already available, and discuss the prospects, potential and technical innovation that will propel this next generation of DVD to the dominant packaged media for High Definition content.

9:30 - 10:00 am

The Optical Disc Industry - where are we going?

Presenter:

Roland Lacher, Member of the Board MEDIA-TECH Association

Synopsis:

What’s the current status of the optical disc industry and where are we heading in the near future? What are the reasons for the difficult market situation and what can be done to improve it? This presentation will try to answer these questions and will also point out new horizons and business opportunities for the optical disc industry.

Download presentation (pdf)

10:00 - 10:30 am

Beverage Break

10:30 - 11:00 am

Expanding Home Network and Future Storage

Presenter:

Charlie Mitsuhashi, Sony

Synopsis:

Digital Audio and Video will bring new and high quality entertainment to living room and it makes more larger size of data transmission over many different paths such as PLC or wireless home network. Future living room needs secure and convienient access thru the network and more stable and reliable home storage that has more expandability and huge capacity for the next era.

Download presentation (PDF)

11:00 - 11:45 am

Panel Discussion "Replicators"

Moderator:

Tim Frost, Writer

Panelists:

Dominick Dallaverde, Cinram
Bob Fredmann, Crest National
Gregg Johnson, Deluxe

Synopsis:

Senior representatives from the replication industry will discuss about the development and replication of new optical media formats as well as the manufacturing status of Blu-ray Disc and HD DVD.

11:45 - 12:45 pm

Lunch Break

12:45 - 1:15 pm

BD Technology

Presenter:

Eiji Ohno, Panasonic

Synopsis:

Panasonic has developed a BD replication technology where not only cover layer but also space layer are formed using UV curable resin, the material cost can be maintained low. As the replication process has been improved continuously, they are now convinced that this replication technology can provide low cost Dual Layer BD-ROM media with good process yields.

1:15 - 1:45 pm

Next Generation DVD Formats: What it takes to make a title
In Cooperation with DVDA

Presenter:

Jim Taylor, Sonic Solutions

Synopsis:

Real world details on what is involved in producing titles in HD DVD and BD format, including interactivity, network connectivity, and what's new and different from standard DVD creation.

Download presentation (pdf)

1:45 - 2:30 pm

Panel Discussion "Holographic  Storage"

Panelists:

Prof. Bert Hesselink, Stanford University
Dr. Brian Lawrence, General Electric
Dr. Yawara Kaneko, TechnoConsulting, Inc.
Yuzuru Takashima, Stanford University

Synopsis:

In his invited paper, Yuzuru Takashima will review recent advances in holographic data storage and explore commercial applications of this technology.
The Holographic Versatile Disc (HVD) will be introduced by Dr. Dr. Kaneko.
Dr. Lawrence will briefly present recent results on the demonstrated holographic performance in injection-molded discs.

Download Yuzuru presentation (pdf)
Download Lawrence presentation (pdf)
Download Kaneko presentation (pdf)

2:30 - 3:00 pm

End of Conference Part I / Beverage Break