Jim Taylor, General Manager, Advanced Technology Group

Jim Taylor is Senior Vice President and General Manager of the Advanced Technology Group at Sonic Solutions, the leading developer of DVD and CD creation software. He is the author of DVD Demystified, the best-selling book about DVD technology published by McGraw-Hill. Called a "minor tech legend" by E! Online, Jim created the acclaimed Internet DVD FAQ, writes articles about DVD, and serves as Chairman of the DVD Association. Jim received the 2000 DVD Pro Discus Award for Outstanding Contribution to the Industry, was named one of the 21 most influential DVD executives by DVD Report, was an inaugural inductee into the 2002 Digital Media Hall of Fame, and was named one of the Pioneers of DVD by One to One magazine. Jim has worked with interactive media for over 30 years, developing educational software, laserdiscs, CD-ROMs, Web sites, and DVDs, along with teaching workshops, seminars, and university courses. Before joining Sonic in 2001, Jim was DVD Evangelist at Microsoft.