L.A. PROGRAM HIGHLIGHTS

New for the Making Vinyl L.A. 2019 conference program:

• Focus on the 80th anniversary of Blue Note Records vinyl reissue program– the rich jazz catalog gets spruced up with unheard gems from the greats
• Nuts & bolts on how to release an album on vinyl – in a half hour– former major label VP walks through all the steps, do’s & don’ts
• Capitol Records mastering & cutting workshop – at the Capitol Tower– 2018 MV Lifetime Achievement honoree Ron McMaster reveals his secrets
• Artists’ panel: How independent musicians can make money with vinyl
• Best practices from other industries that can be adopted by the vinyl business
• Who’s financing the vinyl comeback
  Case studies on how to market a vinyl release to retail sell-through
• Filling the vinyl pipeline – label production coordinators– Unsung heroes comb the vaults for what ends up on your turntable
• The environmental impact of vinyl in the digital age– the promise of technological advancements in process and materials
• Shipping logistics of moving large volumes of vinyl to distribution centers, retail and direct to the consumer
• Pre-recorded Cassettes – latest physical media format on the comeback trail
• The latest vinyl sales figures
• Return of the Packaging Awards